Sponsoring

ahotu Marathons is an essential resource for runners who like to travel and experience races in different states, provinces and countries. It is for runners who like to travel, adventure and ‘collect’ races from different destinations.

What sets ahotu Marathons apart?

  • ahotu Marathons contains one of the largest databases of marathons, half-marathons and other distance running events for cities around the world. Over 7,500 races are regularly listed.
  • Race listings are searchable and sortable by date or geography allowing users quickly to find and plan their next race.
  • ahotu Marathons also has a wealth of editorial content related to upcoming and past races. Unique race coverage and interviews with race organizers are a valuable resource for runners to help plan their travel and race preparation.
  • Free membership allows users to comment on races, post a profile, share information with other users about their running preferences and manage their race schedule, etc…

Media kit
Source :

Audience

ahotu Marathons users are active distance runners who travel away from home to races. They are affluent, well educated and enjoy combining travel with their passion for running.

Demographics

Geographic Distribution

(Source: Google Analytics)

Types of ad units

We offer 3 types of placement or ads on the site.

  1. Site wide ad Units
  2. Calendar Pages Ad Units
  3. Race Pages Ad Units

Site Wide Ad Units

Media kit - site wide units
Source :

Site statistics (Jan. 2011)

  • 110,00 Unique visitors
  • 460,000 Page views

Types of Advertising Available

Banner Ads: Highly visible IAB standard ad units placed as shown left.

  • 468×60 banner
  • 160×600 skyscraper

Run Options

  • Site Wide: Ads run on all site pages exclusive or in rotation.

Pricing

  • Exclusive: Advertiser can have exclusive ownership within standard ad units.
  • CPM: Advertiser’s ads run in rotation with other ad traffic.

(source: Google Analytics)

Calendar Pages Ad Units

Media kit - calendar ad units
Source :

Calendar pages (45% of total site page views*)

  • Calendar pages are the main pages used to search races by race category, destination and date.

Types of Advertising Available

Banner Ads: Highly visible IAB standard ad units placed as shown left.

  • 300×250 banner
  • 728×90 leaderboard

Pricing

  • CPM: Advertiser’s ads run in rotation with other ad traffic.

(source: Google Analytics)

Race Pages Ad Units

Media kit - race page ad units
Source :

Race pages (30% of total site page views*)

  • Race pages provide details about specific races (location, dates, map, links, etc.).

Types of Advertising Available

Banner Ads: Highly visible IAB standard ad units placed as shown left.

  • 300×250 banner
  • 728×90 leaderboard

Pricing

  • CPM: Advertiser’s ads run in rotation with other ad traffic.

(source: Google Analytics)

Site Targeting

Use targeting techniques to improve ad effectiveness

  • Optimize your campaign spend
  • Maximize contextual targeting

Ads can be targeted according multiple criteria

  • Visitor characteristics
  • Continent, country, region, sub-region
  • State, province
  • Selected language
  • Continent selected in calendar pages
  • Race category selected in the calendar pages

Example:
A visitor from Switzerland searching for ultramarathon races in Florida receives targeted ads for a regional hotel chain.

Contact Information

Jean-Loup Fenaux
jlfenaux@ahotu.com