Sponsoring
ahotu Marathons is an essential resource for runners who like to travel and experience races in different states, provinces and countries. It is for runners who like to travel, adventure and ‘collect’ races from different destinations.
What sets ahotu Marathons apart?
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Audience
ahotu Marathons users are active distance runners who travel away from home to races. They are affluent, well educated and enjoy combining travel with their passion for running.
Demographics
Geographic Distribution
(Source: Google Analytics)
Types of ad units
We offer 3 types of placement or ads on the site.
- Site wide ad Units
- Calendar Pages Ad Units
- Race Pages Ad Units
Site Wide Ad Units
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Site statistics (Jan. 2011)
Types of Advertising AvailableBanner Ads: Highly visible IAB standard ad units placed as shown left.
Run Options
Pricing
(source: Google Analytics) |
Calendar Pages Ad Units
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Calendar pages (45% of total site page views*)
Types of Advertising AvailableBanner Ads: Highly visible IAB standard ad units placed as shown left.
Pricing
(source: Google Analytics) |
Race Pages Ad Units
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Race pages (30% of total site page views*)
Types of Advertising AvailableBanner Ads: Highly visible IAB standard ad units placed as shown left.
Pricing
(source: Google Analytics) |
Site Targeting
Use targeting techniques to improve ad effectiveness
- Optimize your campaign spend
- Maximize contextual targeting
Ads can be targeted according multiple criteria
- Visitor characteristics
- Continent, country, region, sub-region
- State, province
- Selected language
- Continent selected in calendar pages
- Race category selected in the calendar pages
Example:
A visitor from Switzerland searching for ultramarathon races in Florida receives targeted ads for a regional hotel chain.
Contact Information
Jean-Loup Fenaux
jlfenaux@ahotu.com
