In Motion is a full service, turnkey event marketing and management firm based in the seaside community of Carlsbad just north of San Diego. We are a family owned and operated business, founded in 1981. We at In Motion identify success as not only meeting, but exceeding the expectations of our clients, sponsors and participants. The goal of our company is to produce the very best running/walking events possible that are a credit to our company, a credit to our sponsors and a credit to the community in which they are held. We feel blessed to do what we do and always have fun doing it!
The La Jolla Half Marathon is one of America’s most picturesque and challenging runs. Starting adjacent to the Del Mar Fairgrounds main entrance, the course follows a scenic route along the coast before reaching the challenging climb to the summit of Torrey Pines State Park. After leaving the park, the course continues the beautiful residential district of La Jolla Shores, and finishes on the grass in the park at La Jolla Cove.
The La Jolla Shores 5K offers an alternative to the demanding Half Marathon. The 5K follows the final section of the Half Marathon course. Starting above La Jolla Shores and overlooking the Pacific, the course runs through the beautiful La Jolla Shores residential district, along the ocean boardwalk and finishes in the park at La Jolla Cove.