Competitor Group Introduces TourPass

01 Mar 2012 08:17
Jean-Loup Fenaux
Press Release
  • Bundled registration program offers savings to repeat Rock ‘n’ Roll runners
  • Program launches March 1st, $299 for multiple race registrations

San Diego, California – February 23, 2012 – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, has announced an unprecedented deal for their loyal customer base and those hoping to run multiple races this year. TourPass will allow runners to bundle their registrations by paying a one-time fee of $299 to register for more than one event in the 2012 Rock ‘n’ Roll Marathon Series.

In 2011, nearly 22,000 participants completed more than one Rock ‘n’ Roll Marathon Series event. About 4,000 of these participants completed three or more races.

“With so many world-class destinations and new cities like Montreal being added to the Series, TourPass allows our most loyal runners to participate again and again for one price,” said Scott Dickey, President of Competitor Group. “We’re proud to have passionate customers who explore the country while running our races and this is an incentive for them to continue doing so.”

Registration for TourPass will launch on Thursday, March 1st. In 2012, participants may register for one or more events beginning with the Rock ‘n’ Roll Providence Half Marathon through the Latin Music Miami Beach Half Marathon for $299, plus a one-time processing fee. TourPass applies only to North American races, excluding Las Vegas. The first 250 customers will receive a free limited edition long sleeve technical tee.

Customers may choose to register for multiple events at the time of the TourPass purchase, or may register for individual events at least 30 days prior to each event. TourPass customers are not guaranteed entries into sold-out events.

For more information, visit www.runrocknroll.com/tourpass.

About Competitor Group

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 3 million monthly unique visitors and 25 million page views. CGI recently acquired and soft launched Race It Race Services, an online registration platform that provides marketing, product and other essential race services for endurance industry events of all sizes. Further information about CGI and its media properties can be found at Competitormediakit.com.