ST. LOUIS – September 20, 2010 – The Competitor Group (CGI) and FLEET FEET
St. Louis today announced a multi-year licensing agreement for the Lewis & Clark Marathon and Half Marathon. The event, which will celebrate its ninth and final running on Sunday, October 3, will be rebranded as part of the Rock ‘n’ Roll Marathon Series in 2011.
“We are very excited that the Rock ‘n’ Roll Marathon is coming to St. Louis,” said Mayor Francis Slay, who joined race officials at a press conference at City Hall to announce the new event. “St. Louis has always been a great city for world-class sporting events and we look forward to welcoming thousands of runners from around the world to our great city next fall.”
Popular for its live entertainment and fanfare at every mile, the Rock ‘n’ Roll Marathon Series is held in 17-major markets across the nation including Los Angeles, Chicago, Philadelphia and Seattle. The Rock ‘n’ Roll St. Louis Marathon & ½ Marathon is set for Sunday, October 23, 2011. The race is expected to draw between 15,000 and 18,000 runners.
“The Midwest region has long been an important part of our strategy for expanding the Rock ‘n’ Roll Marathon Series,” said Scott Dickey, President of CGI. “St. Louis has a national reputation as a great sports town and combined with its passionate running community, this event is destined to be a home run.”
“This partnership will allow our event to showcase many of our city’s famous attractions, feature local musicians and will provide for continual growth of our local running community,” said David Spetnagel, Owner FLEET FEET Sports. “We are looking forward to hosting thousands of runners from across the country so that everyone can see and experience what we already know, that St. Louis is one of the greatest running cities in the country.”
A free two-day “Health and Fitness Expo” will be held Friday and Saturday to kickoff event weekend. The Expo will be open to the public and feature the latest health and nutrition information with a variety of products for sample and sale, as well as a series of interactive fitness clinics. Event weekend concludes with a post-race concert at the finish line, with all participants and volunteers receiving free entry. Past acts at other Rock ‘n’ Roll Marathons include SEAL, INXS, Journey, B-52s, Goo Goo Dolls and Hootie & the Blowfish.
The 2011 event will utilize a new downtown race course, which is currently in development. Registration for Rock ‘n’ Roll St. Louis is open at www.Competitor.com with the first 500 participants registering for either the marathon or half-marathon receiving a special entry fee.
“St. Louis is an outstanding destination for a world-class marathon,” said Kathleen Ratcliffe, President of the St. Louis CVC. “With over half of its runners traveling from outside the market, the Rock ‘n’ Roll format will help St. Louis increase its visibility on a national scale and attract participants from across the U.S.”
For more information about Rock ‘n’ Roll St. Louis, or to register, visit www.Competitor.com.
About The Rock ‘n’ Roll Marathon Series
Organized by The Competitor Group, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 13-year history of the series, more than 75,000 charity runners have raised more than $233 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to seventeen cities nationwide. For more information or to register for an event, please visit www.Competitor.com.
About The Competitor Group
Competitor Group, Inc. (CGI), headquartered in San Diego, CA, is the leading endurance media and event entertainment company dedicated to promoting the sports of running, cycling and triathlon. CGI owns and operates more than 45 national events delivering more than 350,000 professional and amateur participants in 2010. CGI publishes four magazine titles with a combined monthly circulation of over 800,000 and holds a captive online endurance community at competitor.com delivering over 1.5 million monthly unique visitors and over 25 million page views. Further information about Competitor and its media properties can be found at www.cgimediakit.com.
About FLEET FEET Sports St. Louis
FLEET FEET Sports (www.ffstl.com) opened in St. Louis in 1993. Retail stores in Chesterfield, Fenton and St. Charles specialize in providing the runners and walkers of the St. Louis area with shoes, apparel, and accessories that meet their specific needs. Their training division coaches over a thousand runners and walkers each year. Their event management division is involved annually in over seventy-five running and walking events. They have been named one of the best 50 running stores in the nation by Competitor Magazine and were awarded the Pinnacle Award at FLEET FEET Sports’ 2010 national franchise conference.