Marathon to Offer Results Feeds for Facebook, Twitter and Text-Messaging

08 Mar 2011 10:48
Jean-Loup Fenaux
Press Release

First-ever program allows Honda LA Marathoners to broadcast their personal results

LOS ANGELES, March 7, 2011 – Marathoners are never alone, even in the middle of their 26.2-mile challenge. Family members, friends and co-workers are anxious to keep up with their progress and new technologies being offered at the Honda LA Marathon presented by K-Swiss on March 20 will allow runners to broadcast their results by text messages, via Twitter and on Facebook.

The system, provided by the Xact Company of Southfield, Michigan, will allow registered Marathon participants to specify which mediums their results will be sent through, in real time, during the race.

“We’ve designed this program to be easy and quick,” said David O. Simms of Xact, which has provided timing services for the Marathon since 1988. "Beginning on March 15, registered runners can set up their account using the Runner Tracking Form at www.LAmarathon.com.

“Once they sign in, they then select themselves as the runner they want to track, and have a choice of any or all of four ways to send out their results: by text message, by entering the mobile phone numbers they want messages sent to; by e-mail to any e-mail address they enter; via Twitter by logging in to their account on the screen, or by Facebook, also by logging on. In fact, if their Facebook and Twitter accounts are already open when they access the Runner Tracking Form, they’ll be signed up automatically.”

Simms noted that messages will be sent, with times, every 10 km during the race, and at the finish. The system has been tested in smaller races, but never at a marathon, and Simms expects more than 200,000 messages to be sent during the race and at the finish.

“The messages should be almost instantaneous, but even in the middle of the race, updates will be available to friends and family within 60 seconds of a runner passing the 10, 20, 30, 40 km or finish lines,” said Simms.

This first-ever live race tracking via social media is made possible in cooperation with Time Warner Cable, the Official Technology Partner of the Honda LA Marathon.

“This is a great way for family and friends to be able to track runners during the race,” said LA MARATHON LLC chief operating officer Nick Curl. “We appreciate Dave Simms’ innovative use of technology and the support from Time Warner Cable that makes it possible for us to offer this on March 20.”

About LA MARATHON LLC:
We inspire athletes and connect communities. With thousands of volunteers, tens of thousands of participants and hundreds of thousands of spectators, the Honda Los Angeles Marathon presented by K-Swiss is one of the largest organized road races in the country. For more information, visit www.lamarathon.com.