New Look, New Name, New Course, Same Tradition

28 Nov 2013 07:49
Jean-Loup Fenaux
Press Release

ServisFirst Bank and Mobile Sports Authority Partner With L’arche Mobile for The 13th Annual First Light Marathon

Mobile, AL – L’Arche Mobile announces a 3-year partnership with ServisFirst Bank as the title sponsor of the First Light Marathon held annually in January. The Mobile Sports Authority will by the presenting sponsor of the event. Over the past 12 years, this event has had over 19,000 participants, 5,800 volunteers, with visitors from all 50 states and 15 different countries. The new name of the event is ServisFirst Bank First Light Marathon presented by Mobile Sports Authority.

“ServisFirst Bank is proud to be the title sponsor of the ‘First Light Marathon’, an annual fundraiser for L’Arche Mobile,” states Bibb Lamar, President and CEO of ServisFirst Bank. “L’Arche provides a community in which members with diverse backgrounds and intellectual disabilities share life together. The Servis1st Bank First Light Marathon is a way all of us including, family and friends can participate at some level, from the marathon to the relay or even walking the 1.2-mile fun run. It is an opportunity to raise funds for L’Arche, get in shape and spend quality time with your family, friends and your community.”

“The Mobile Sports Authority is very excited to partner up with L’Arche Mobile to support the 2014 ServisFirst Bank First Light Marathon, the only marathon event held in Mobile on an annual basis. The MSA is tasked with attracting and/or hosting sports events in Mobile and Mobile County and the First Light Marathon is one of those events, which we feel has a lot of growth potential. We look forward to helping L’Arche Mobile grow this event even bigger for Mobile.” said Danny Corte, Executive Director – Mobile Sports Authority.

This year the full and the half marathon courses have been changed and certified. Feedback from participants, volunteers, course officials, and spectators led to the charges. “The new courses will eliminate the need for participants to cross railroad tracks, reduce the use of Spring Hill Avenue, and should generally reduce safety concerns for participants and inconvenience to drivers sharing the streets with participants,” observed Peggy Olive of Little Red Hen Productions.

“This is a great opportunity for L’Arche Mobile, ServisFirst Bank and the Mobile Sports Authority to promote fitness in the city of Mobile, as well as the mission and identity of L’Arche Mobile. In addition, it provides the city with a quality event that welcomes new visitors,” states Sally Partridge, President of the Board of Directors of L’Arche Mobile. “We are very grateful for the work of the dedicated members of the core committee who uphold the values of L’Arche as well as putting together a first class event.”

L’Arche Mobile is a Christian community where people with and without intellectual disabilities share life together. L’Arche Mobile will be celebrating its 40th anniversary in 2014.

This annual event consists of a Marathon, Half Marathon and 1.2-mile fun run, as well as a 5-person relay. This year a relay team will be chosen to win the inaugural spirit award. The next ServisFirst Bank First Light Marathon presented by Mobile Sports Authority is scheduled for January 12, 2014.

For more information please call Marty O’Malley, 251-438-2094 or visit the web site at