Pasadena, Calif. (May 4, 2011) – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced the unveiling of the Rock ‘n’ Roll Pasadena Half Marathon. Providing runners with a music-filled route through one of California’s most iconic cities, the Rock ‘n’ Roll Pasadena Half Marathon will be held on Sunday, Feb. 19, 2012.
“We are very excited to be expanding our global marathon series to one of California’s most recognizable destinations,” said Peter Englehart, CEO of CGI. “With the vibrant and active running community here in Southern California, the Rock ‘n’ Roll Pasadena Half Marathon is sure to be one of the premier stops on the 2012 tour.”
Starting and finishing at the internationally recognized Rose Bowl, the Rock ‘n’ Roll Pasadena Half Marathon will provide runners with a musically-themed, 13.1-mile course weaving through Pasadena’s most historic landmarks and business districts. The event will also serve as a great training tune-up run for the Los Angeles Marathon or the Dodge Rock ‘n’ Roll San Diego Marathon in June.
Registration for Rock ‘n’ Roll Pasadena Half Marathon is now open at Competitor.com and the first 500 people to register can take advantage of a special $55 entry fee.
“Pasadena is home to many of the world’s most distinguished institutions and events, including the Tournament of Roses Parade, the Rose Bowl Game and the California Institute of Technology,” said Pasadena Mayor Bill Bogaard. “For this reason the Rock ‘n’ Roll Pasadena Half Marathon is a welcome addition to our portfolio of world class events. Whether you’re local to Southern California or will attend as part of a destination trip, we will welcome you to Pasadena in February for an entertaining long weekend.”
Mayor Bogaard joined Englehart at a special press conference at the Pasadena Convention Center to announce the new marquee event. Olympic bronze medalist Deena Kastor also joined the festivities, and later led a three-mile “Fun Run” to kickoff the countdown.
“The Rock ‘n’ Roll Pasadena Half Marathon is sure to be a great time for runners of all abilities,” said Kastor. “Pasadena is one of the most scenic areas for running in Southern California and the Competitor Group does such a great job organizing events that this new half marathon is sure to be a win-win for the entire community.”
With the addition of Pasadena, the Rock ‘n’ Roll Marathon Series is now in 23 cities across the world, with events held in the U.S. and Madrid, Spain. Offering participants with a unique running experience, the series provides live local bands, cheerleaders and a venue for thousands of fans to cheer on their friends and family.
Race weekend will begin Friday, February 17 with a two-day Health & Fitness Expo at the Pasadena Convention Center. The Expo, which will be free and open to the public, will showcase the latest in running products and services with interactive clinics from fitness experts. Event weekend will conclude with a finish line concert at the Rose Bowl. Past Rock ‘n’ Roll Marathon concert headliners have included Seal, Blues Traveler, Journey, B-52s, Goo Goo Dolls and Bret Michaels.
For more information, please visit competitor.com.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 14-year history of the series, more than 75,000 charity runners have raised more than $249 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to 23 cities around the world. For more information, please visit Competitor.com or follow us on Twitter @runrocknroll.
About Competitor Group, Inc.
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading media and event resource in the active lifestyle industry dedicated to promoting the sports of running, cycling and triathlon. CGI owns and operates 45 national endurance events, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 400,000 professional and amateur participants in 2011. CGI publishes four magazine titles including VeloNews, Inside Triathlon, Triathlete and Competitor magazine with a combined monthly circulation of more than 800,000. In addition, the company holds a captive online endurance community at competitor.com, delivering more than 1.5 million monthly unique visitors and 25 million page views. Further information about Competitor and its media properties can be found at www.competitormediakit.com.